Post by account_disabled on Mar 14, 2024 3:45:24 GMT
Augmented reality: already adopted by various financial institutions, it promises to change the way we perceive the world forever. It's not just the media that have pricked up their ears about the potential of augmented reality, even the banking sector has not shown itself indifferent. The new ways of using it seems that this technology will soon become mainstream. Most people are not aware of it but just think of the rapid diffusion that Pokémon Go has had to understand that the way is already paved for it to establish itself definitively. In short, we are here and the time is ripe! If for now it has been used for games it is now ready for serious things.
Apple has already filed a patent for facial recognition that is rumored to be used for Find Your Phone Number augmented reality and purchased a 3D sensing company based in Tel Aviv. An upcoming iPhone model will soon allow us to take 3D photos, after which the step to creating a three-dimensional map of our lives to create an increasingly effective augmented reality should be increasingly immediate. With these new technologies and emerging patents, companies are all intent on developing implementations. Among these there are those in the financial sector at the cutting edge of technology and on the crest of the digital revolution that is affecting them. In what ways can banks use this technology? For now, many mobile applications have been introduced in the banking sector.
The Commonwealth Bank of Australia and Halifax in the UK offer 'Home finder' applications that use AR technology to allow users to view and retrieve data on homes for sale simply as they pass by them. Then we have Misys , a new financial software, AR proof of concept with a personal financial management app. And Privatbank in Ukraine created a fascinating product, which showed how AR in banking could perfectly connect a person's day to their financial life. In emerging markets, banks such as the National Bank of Oman are using augmented reality to allow customers to find their nearest branch or ATM, as well as spot offers, when walking in a shopping mall or on any street anywhere in Oman. At the moment these are initial steps that reveal to us how interesting this technology is, a bland hint at what it promises in the future. What awaits us could be a radical transformation.
Apple has already filed a patent for facial recognition that is rumored to be used for Find Your Phone Number augmented reality and purchased a 3D sensing company based in Tel Aviv. An upcoming iPhone model will soon allow us to take 3D photos, after which the step to creating a three-dimensional map of our lives to create an increasingly effective augmented reality should be increasingly immediate. With these new technologies and emerging patents, companies are all intent on developing implementations. Among these there are those in the financial sector at the cutting edge of technology and on the crest of the digital revolution that is affecting them. In what ways can banks use this technology? For now, many mobile applications have been introduced in the banking sector.
The Commonwealth Bank of Australia and Halifax in the UK offer 'Home finder' applications that use AR technology to allow users to view and retrieve data on homes for sale simply as they pass by them. Then we have Misys , a new financial software, AR proof of concept with a personal financial management app. And Privatbank in Ukraine created a fascinating product, which showed how AR in banking could perfectly connect a person's day to their financial life. In emerging markets, banks such as the National Bank of Oman are using augmented reality to allow customers to find their nearest branch or ATM, as well as spot offers, when walking in a shopping mall or on any street anywhere in Oman. At the moment these are initial steps that reveal to us how interesting this technology is, a bland hint at what it promises in the future. What awaits us could be a radical transformation.