Post by account_disabled on Nov 27, 2023 5:03:32 GMT
Summary Will trend forecasts for 2022 be accurate? We tried to approach the topic very realistically, so there is a good chance that they will come true in the coming months. The conclusions were drawn based on observations of Internet users' behavior and changing social moods, as well as research by specialized companies. However, as the past has shown, it is worth approaching trends with common sense. A dozen or so years ago, experts announced the year of video and encouraged companies to create content in this form, which resulted in wasting the budget and unsuccessful, lackluster implementations. If we do not have sufficient resources, budget, knowledge of our target group or idea, then it is not worth trying to follow all trends at once. It's better to focus on valuable marketing communications that work and test new solutions and innovations along the way.
On the technical side, keywords present in every Special Database part of the page - both in the text, in HTML tags and other elements. Detailed information about all websites visible to Google is maintained in huge databases that are constantly updated. Keyword cannibalization may be important already at this stage - search engine algorithms and Google robots may have problems with assessing pages ranking for the same phrases. When a user enters a specific query, the search engine tries to match the best possible results according to the words used in the query. The operation of Google algorithms is fully automatic, and in order to achieve the highest possible position, remember to appropriately adjust the website content. FREE SEO AUDIT Types of keywords Keywords are divided into two main groups, which differ mainly in the length of the query. Short searches, usually consisting of one or two words, are so-called short-tail keywords. Longer queries, which can even take the form of full sentences, are called long-tail phrases.
A well-prepared positioning strategy should ensure the appropriate use of both groups of keywords. Statues with keyword phrases In the case of short-tail phrases, the search volume is much larger, as is the number of pages competing for position in this type of queries. For example, after entering the word "positioning" we get over 7 million results - the competition is therefore very high. These are also terms where key phrase cannibalization is more common, but with such general phrases it is possible to effectively display more than one page from a given website in the search results. Each long-tail keyword offers great potential with fewer queries and competing sites. Continuing the previous example, let's try to search for the term "what is keyword cannibalization" - this time there will be less than 8,000 results, which is almost 1000 times less. Numbers like these clearly show why you should focus not only on general, short phrases, but also on longer queries.