Post by account_disabled on Nov 29, 2023 4:32:49 GMT
Yes, that’s exactly what you read! Meta confirmed to Gizmodo that they are testing out a version where all video content is posted as a reel. This, among other implications, means eliminating the possibility of sharing a video only with your followers.
Instagram explains that the C Level Executive Email Lists change is part of its efforts to “simplify and improve the video experience on Instagram”.
If this is true, what do users think about this change, and might it impact their audiences? Isn’t this just another way to copy TikTok?
In this article, we tell you the details behind this test and what it implies for marketers and brands.
What is changing?
For some time, most Instagram users could upload a video and then the app would ask them if they wanted to share their content as a post or a reel. In other words, they have the opportunity to choose.
However, with this new version, when a user attempts to make a video post on Instagram, they will get a notification saying “video posts are now shared as reels”.
What does this mean?
First, you won’t be able to share the video with your followers only.
Other people can create a remix with your reel (if you have the correct settings in place)
Anyone can discover your video and use your original audio (which sounds great for original content creators that want to reach a broader audience)
If these changes are implemented, it will be a risky decision indeed. However, let’s start by saying that now users can’t post anything that’s not a still image without being lost in an abyss of reels.
And this is not the only change Instagram is testing out.
Instagram changes over 2022
During the past months, Instagram had been testing new functions in an attempt to compete with the king of the short video format, TikTok.
They want to make videos as simple as possible to discover and create. But, with all these changes, this platform is becoming oddly similar to its competitor. Is this an attempt to replicate the formula that caused the explosive growth of TikTok? It seems so.
Adam Mosseri – Head of Instagram – claimed that what made Instagram so famous, is no longer what they are: a square photo sharing app. The company is now focusing on four key areas: Creators, Video, Shopping, and Messaging.
Instagram explains that the C Level Executive Email Lists change is part of its efforts to “simplify and improve the video experience on Instagram”.
If this is true, what do users think about this change, and might it impact their audiences? Isn’t this just another way to copy TikTok?
In this article, we tell you the details behind this test and what it implies for marketers and brands.
What is changing?
For some time, most Instagram users could upload a video and then the app would ask them if they wanted to share their content as a post or a reel. In other words, they have the opportunity to choose.
However, with this new version, when a user attempts to make a video post on Instagram, they will get a notification saying “video posts are now shared as reels”.
What does this mean?
First, you won’t be able to share the video with your followers only.
Other people can create a remix with your reel (if you have the correct settings in place)
Anyone can discover your video and use your original audio (which sounds great for original content creators that want to reach a broader audience)
If these changes are implemented, it will be a risky decision indeed. However, let’s start by saying that now users can’t post anything that’s not a still image without being lost in an abyss of reels.
And this is not the only change Instagram is testing out.
Instagram changes over 2022
During the past months, Instagram had been testing new functions in an attempt to compete with the king of the short video format, TikTok.
They want to make videos as simple as possible to discover and create. But, with all these changes, this platform is becoming oddly similar to its competitor. Is this an attempt to replicate the formula that caused the explosive growth of TikTok? It seems so.
Adam Mosseri – Head of Instagram – claimed that what made Instagram so famous, is no longer what they are: a square photo sharing app. The company is now focusing on four key areas: Creators, Video, Shopping, and Messaging.