Post by juthi52943 on Dec 20, 2023 8:44:23 GMT
The test carried out on this campaign shows us how, on the left the user's attention falls on the image of the child to the detriment of the copy, while on the right the situation is different, the child depicted looking at the text pushes us to do the same action. Therefore, to attract a user's attention, we must know how to divert their eyes towards our communication. Gaze direction rule Human beings are particularly attracted to the eyes, to the point that we follow the direction in which the photographed person is looking.
In campaign photos, we must therefore pay attention to what we want to focus on, otherwise we risk distancing the consumer from the product. In addition to the online world, the eye tracker is also used in the offline Job Function Email List world through goggles equipped with infrared and a camera, which record what is observed and where the gaze focuses, for example in shelf . This technology is capable of reading human emotions when faced with stimuli and adapting the customer experience based on these sensations stored by the tool.
The eye tracker is particularly useful for establishing whether our products or campaigns are able to achieve the set objectives and stand out in the sea of images and photos that submerge us at every moment of the day, on social media, on TV and on the street . In this way, we simultaneously guarantee a personalized experience, on the one hand, and create high-performance campaigns, on the other, enhancing the magnetic influence of the human face.
In campaign photos, we must therefore pay attention to what we want to focus on, otherwise we risk distancing the consumer from the product. In addition to the online world, the eye tracker is also used in the offline Job Function Email List world through goggles equipped with infrared and a camera, which record what is observed and where the gaze focuses, for example in shelf . This technology is capable of reading human emotions when faced with stimuli and adapting the customer experience based on these sensations stored by the tool.
The eye tracker is particularly useful for establishing whether our products or campaigns are able to achieve the set objectives and stand out in the sea of images and photos that submerge us at every moment of the day, on social media, on TV and on the street . In this way, we simultaneously guarantee a personalized experience, on the one hand, and create high-performance campaigns, on the other, enhancing the magnetic influence of the human face.